Iddaa

Iddaa gaming platform was founded as Inteltek A.S. by Turkcell, Intralot of Greece and Hitay in April 2001.

After a successful launch and rapid growth of the business, Hitay has decided to dispose its 20% stake for a consideration of US$80 million to Intralot. Hitay has achieved a record level of foreign direct investment to Turkey on the back of value created in a short period of time.

Iddaa has proven to be the perfect model to reengineer the gaming business in Turkey, which is controlled by the State Authority (Spor Toto). The Authority's revenues jumped from US$17 million in 2003 to circa US$1 billion in 2005.